Reuters exclusively revealed that an Indian investigating agency has accused French spirits group Pernod Ricard of illegally profiting $23 million in India by providing false price information and conspiring in an email campaign to sway New Delhi’s liquor policy. The new allegations represent an escalation of problems for Pernod in India, a key growth market where it has a 17% share. The maker of Chivas Regal, Glenlivet and Absolut Vodka was also accused in November by the Indian agency of violating New Delhi city’s liquor policy to boost market share. Pernod denies wrongdoing.
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