Reuters provided insight into how Japanese drinks giant Suntory last year debuted a strong, lemony brew in Australia that quickly became the top seller in the canned cocktail market there. Now the company is aiming to replicate that success in North America, critical to its aim in becoming the global leader in the fastest growing alcoholic drinks segment. Expanding overseas is also a matter of survival for Japanese drinks companies facing an aging market at home and a shift away from alcohol among younger people.
The post Reuters reveals Suntory eyes U.S. canned cocktail push as young Japanese shun booze appeared first on Reuters News Agency.
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